Apple's highly anticipated mini-iPad

The mechanics are well oiled. Since early August, the rumor swells. The Cupertino company could make in the coming weeks, a mini iPad. According to iLounge website, which has dropped its "flight" from August 4, the new equipment would have the same functions as an iPad, but its touch screen is smaller. This will provide an Internet tablet lighter and less bulky, the size of a paperback book. Instead of nearly 25 cm (9.7 inches) diagonally, mini iPad would screen a little less than 18 cm (7 inches).

Recently, the rumor was almost confirmed by Asian manufacturers produce components. According to the site DigiTimes, which is the mini iPad loan could be sold in early 2011. For its part, Apple is hiding behind a "we do not comment on rumors or speculation."This response is involved in marketing the firm headed by Steve Jobs who control the millimeter communication. Rather than confirm or deny rumors that often are based, as was the case for the iPhone 4, iPad, the first iPhone, iPod touch and the superdrive, the Cupertino increases curiosity and speculation. This mechanism allows the firm to apple to get much publicity at little cost. The iPhone 4, "lost in a bar" by an engineer from Apple and bought by the site Gizmodo, has made headlines on both sides of the Atlantic. Interest is especially great that Apple has become the first market capitalization of technology companies in the United States.

Cheaper

In addition, his famous iPad has created a new family of products both for entertainment – with video, music and games – and a working tool, still connected to the Internet."We've created a new category of equipment that the" Web Book "which brings new products connected to the Internet that do not, as standard, making voice communications. These products are larger than just music players and have an operating system for mobile. The iPad is the only representative of this category with the Archos 7 Home Tablet, "says Matthew Cortesse, telecoms analyst at GfK. Apple could push its advantage to dominate the segment it created. His future competitors, the major brands of computers and the Internet have not yet entered this market and plan to do so by the end of the year shelf the size of the alleged mini iPad.

About the speculation, "I think that equipment 7 inches diagonally, at a price lower than the iPad is an opportunity for Apple," said Carolina Milanesi, analyst at research firm Gartner.But "there is a risk of cannibalization of the iPod touch, unless Apple plans to make its iPod Touch product entry for the players. A 7-inch equipment would then bridge between an iPod touch and the iPad. Finally, the mini iPad, less costly, would allow "Apple to entice an audience that does not afford the original." According to versions, the iPad has sold between 499 and 999, the price of a laptop.