Duster, 4×4 off-price Dacia
Renault wants to make his Trojan. Duster, a 4×4 of the Dacia brand, made its official entry into this market until the preserve of certain brands such as Volkswagen, Ford or Toyota. "With Duster, Dacia shows that it is possible to propose an all-terrain vehicle functional, affordable and environmentally friendly," said Renault in a statement. The word "affordable" attract attention: the vehicle, which has the same external and internal characteristics specified a traditional crossover is indeed starts at 11,900 euros and two-wheel drive when competition shows prices ranging from 13,000 euros more than 22,500 euros. The vehicle will be sold at 13,900 euros in its 4X4.Already 4000 vehicles have been reserved over the weekend.
The vehicle is equipped with engines' fuel-bit, 5.1 l/100 km combined cycle for the diesel dCi 4x 85 "and is" more environmentally friendly because few emitter of CO2, "says the manufacturer. This all-terrain can accommodate 5 passengers. Another weapon of seduction: a guarantee of three years or 100,000 km.
Made in the Pitesti plant in Romania, Dacia Duster will gradually be launched in Europe, Turkey, Africa and the Middle East no credit check payday loans. This launch should be an opportunity for Renault to open outlets for its specific brand Dacia. Approximately 290 million euros have been invested in this project.
Ambitious
Duster show great goals. Renault wants to make one of the 10 best-selling cars in France.Emerging markets like Brazil and India are also targeted. "The ambition of Dacia Duster, both commercial and industrial, is global," warns the manufacturer.
Dacia should succeed to hinder competition in this segment. The brand is already managed to overtake Ford and Volkswagen in March on the French market with sales quadrupled to 6.8% of the market. The Duster was also one of the attractions of the show coupes, convertibles and all-terrain recreational, last weekend in Paris.
Renautl Nissan account does not stop there also. After Duster sixth vehicle range, Dacia should invest in the market for small urban models and vans.
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