Markets jaded by Google

The markets expected better from Google. The U.S. computer giant on Thursday posted a sharp rise in net profit and turnover for the second quarter. But net profit rose less than expected by analysts. "This is the result of a maturing society which is still growing and still has growth before it," said analyst Jon Ogg on 247Wallst.com. So much so that in electronic trading after-hours trade on Thursday, Google stock lost about 4% to 474.50 dollars.

The net profit up 24.3% over the year totaled $ 1.84 billion for the second quarter. But compared to the number of shares and excluding exceptional items, it is up to $ 6.45, while analysts were expecting 6.52."The trend over the results Google is disappointment," notes Jon Ogg, noting that it was the second time in three months that Google stock back to the publication of its quarterly results.

S & P welcomes financial profile "solid" by Google

But out of Google, we preferred to emphasize a "solid" second quarter. "We saw strength in key product categories, more and more traditional advertisers are putting advertising in the search engine, and major advertisers increasingly launching integrated campaigns among advertising research, picture ads and ads on mobile devices, "said Eric Schmidt, CEO of Google, said in a statement. Performance also welcomed by the rating agency Standard & Poor's on Thursday gave Google a "AA-", the fourth highest grade with a stable outlook.S & P praised the "extremely strong financial profile and strong leadership in its sector" of Google.

The turnover of the group has indeed risen from 24% in one year, 6.82 billion dollars, exceeding expectations. For the first three months of the year, revenues showed an increase of 1%, while several analysts were expecting a decline. In fact, revenues have declined only in Great Britain. A decline offset by growth in other areas, In particular with Brazil, India, Russia and "even in France," the company said.

Google made to continue to invest "heavily"

In a teleconference with analysts on Thursday, Chief Financial Officer Patrick Pichette said Google's presence in all segments of Internet advertising. For him, YouTube has become "a must" for advertisers, and "a great event for us."His analysis has been shared by some of his audience. "We believe that the current markets and future of Google, in research on computer sets and telephones, picture ads and YouTube, have sufficient opportunities for growth and revenue to generate a positive return on investment", believes Mark Mahaney, an analyst at Citigroup.

A strategic partnership with Omnicom

The CFO of Google has also used the conference to announce a strategic partnership with the advertising group Omnicom in the field of comic inserts. Advertising group agrees to purchase advertising space for clients to hundreds of millions of dollars. In exchange, Google will build with Omnicom platform buying and selling advertising.The software giant plans to "continue to invest heavily" by the end of the year. ALSO READ:

"Google released the creation of mobile applications

July 17th, 2010 in economy, life, online, people, technology | tags: , , , ,