Occupation: banks again acclaimed by students

The students' favorite businesses large schools do not change much from one year to another. For the fifth consecutive year, LVMH and L'Or?al share in this order the two top spots Universum of the most attractive employers *. Canal +, also acclaimed for many years, retains its fourth place in 2010 behind … Google. The arrival of the famous search engine in the top three ranking is however one notable development of the charts.

Since joining two years ago, Google continues to gain momentum, reflecting the interest of students for high tech companies at the expense of the automotive sector.Michelin loses in effect eight places from last year, six-seater BMW, PSA four … The result of Google also rewards, according to Julie Giraud Avril, chief marketing officer, Universum, "The financial strength of a company that is everywhere that communicates a lot, and led a marketing strategy that works. "In point qu'Universum anticipates the arrival of the U.S. leading the rankings in 2011.

"Students expect a return on investment"

Another surprise of the charts, revealing the impact of the crisis on student preferences, the surge in banks. BNP Paribas is ranked in 9th position, 11th in HSBC, Societe Generale and Goldman Sachs in 21st and 22nd … "In times of crisis, banks have moved away from students for the consulting firms and audit," explained Julie Giraud Wednesday -April on BFM.Stigmatized in 2008 and 2009, banks would have at this time lost their aura of future graduates of top schools.

But once the economy improved, the students seem to plebisciting new banks as ideal employer, mainly due to the financial security they offer to their employees. "Students in high schools have often led to costly studies. They expect their work a return on investment "analysis Julie Giraud-April.

* Of 20,693 students surveyed between November 2009 and February 2010.

April 15th, 2010 in economic, people, publications, special, technology | tags: , , , ,