No rest for the old. While DTT channels are moving from combat during the summer, the chains historical benefit to regain control.
This is precisely the timing TF1 out the heavy artillery. "Masterchef" is the event of the fall. In the absence of being the first cooking program (M6 has innovated "Dine With Me" and "Top Chef"), "Masterchef" combines the superlatives. It's the biggest competition amateur cooks, with 6000 participants selections, 100 candidates will compete in the largest kitchen in France located in a warehouse of 10,000 m2. After a marathon ten weeks, the winner will receive 100,000 euros and a six-month training with top chefs.So, TF1 also hopes that the hearings will deserve a superlative.
"I am surprised that TF1 chose August 19 as the launch date, a period still marked by the holidays," asks Philip Nouchi, director of media expertise of Reload (Publicis Group). It is true that before the end of August hearings are low and the advertising market still lackluster. "Rather it is a great opportunity to create the event and launch this program that should excite the entire family until October," replies Fabrice Bailly, Associate Program Director of TF1. As for advertisers, "they have largely responded to the call," says Laurent Solly, CEO of TF1 Publicité."Masterchef" is sponsored by Carrefour, Beghin Say and Alinea, and TF1 proposed advertisers investments coupled television and Internet, because the program is available on the Web.
The first private channel set wholesale "Masterchef". It launched its largest advertising campaign with 6000 panels 4 × 3 in France. But the risk is calculated for "Masterchef" already has a fine pedigree. The program is produced by Shine, the company of Elisabeth Murdoch, daughter of magnate Rupert Murdoch. Launched in Britain on BBC2, the show has been a great success and the second season was aired on BBC 1. The concept has been exported to Australia on Ten, the first commercial channel in the country, and has held twelve weeks in prime time daily. This Australian format, more theatrical, that TF1 has purchased. Shine So opens the doors of the French market.And to land in the big leagues, Shine has handed the reins of its French subsidiary to Thierry Lashkar, former Executive Vice President of Endemol France.
Love and sports
After starting a whirlwind summer with the World Cup, TF1 had eased off after July 11th. In turn, its rival M6 and France Televisions had rushed into the breach. Monday, August 16, with the final "Love is in the meadow" followed the day after the documentary on couples bucolic trained under this program, M6 has won the perfect leader twice in prime time with 5.3 million viewers on Monday and 4.6 million on Tuesday. A record for the chain. Other podium, those won by the French athletes in athletics and swimming. They have boosted the audience of France Televisions late July and mid-August.The European Athletics championships have allowed France Televisions to achieve an average 18.8% audience share over the 4 years and over, peaking at 26.6% or 5.5 million viewers August 1. In the aftermath, the French swimmers have captured 17.9% of viewers present in access prime time (6:00 p.m. to 7:00 p.m.). They managed the feat of making the shadow "Secret Story" on TF1. This reality TV show has had to settle for an average audience share of 19.20%.
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Electricity rates in France, among the lowest in the world for the consumer, will better reflect the real costs of production. Clearly, they will increase. This is one of the recommendations of the report of 166 pages that the International Atomic Energy Agency (IEA) published on Monday morning. Created in 1974 after the first oil crisis, the IEA, based in Paris, provides a comprehensive review every five years the energy policy of each of its 28 member states.
Since the last such exercise, the hexagonal landscape was shaken by the gradual opening of markets to competition in gas and electricity, as well as the Grenelle Environment, described by the IEA to "environmental program impressive "to" ambitious goals ".
Railing against regulated tariffs
On an issue that directly affects the consumer, the Agency challenges the national system of pricing.For the IEA, champion of the liberalization of the electricity market, as Brussels, regulated tariffs, both for households and industrial customers will not endure. If they do not reflect costs, regulated tariffs create a "market distortion". The rate used in France does not reflect the cost, very heavy, setting up new nuclear reactors, the development of the 58 reactors of EDF were largely borne by the state.
In this context, the IEA applauds Nome Law, adopted June 15 by the National Assembly and still under review by the Senate, providing access to EDF's competitors to some of its electricity from nuclear power.The tariff, subject to a brawl between EDF and its competitors will be determined by the Commission for Electricity Regulation (CER).
Access to electricity in question
The report also highlights the weakness of the French system to meet peak electricity demand and reiterates the risk of faults in some regions (Brittany and Provence-Alpes-Cote d'Azur). An increased risk by the "limited availability" of nuclear power, which in 2008 turned to less than 80% of its capacity due to various incidents.
The IEA also interested in access of the poor to electricity. In late 2009, 800,000 households benefited from social tariffs for electricity and 400,000 gas. However, eligible households would total 2 million and 1 million respectively. The IEA has accused the government of inadequately informed about the tariffs that have helped cost the state 90 million euros.She recommends simplifying access, too bureaucratic.
Finally about renewable energy, the report points to the cumbersome administrative procedures to locate wind turbines.
Some creditors of Lehman Brothers International Europe could be reimbursed for money they are owed more quickly than expected. PricewaterhouseCoopers (PwC), the firm responsible for the liquidation of the defunct bank, has announced on Wednesday he would propose a "consensus approach" to the creditors 'ordinary', that is to say those who do not receive any priority. This approach would allow administrators PwC to assess themselves the debts of Lehman Brothers Europe instead of letting each of the 6,500 creditors of the bank with it according the approach known as "bilateral."
This method would pay most creditors in 2011 instead of 2013 at the earliest if each application was treated separately.But Steve Pearson, a partner at PwC and co-director of Lehman Brothers Europe quoted by the Financial Times on Wednesday said that in return, most creditors will expect reimbursement below their expectations.
A novel approach
Steve Pearson stressed that the consensus approach is a first, necessitated by the complex situation of Lehman Brothers Europe overnight pay day loans. It will save "a lot of time and money to both creditors and to Lehman Brothers International Europe. "What we wanted to do was something ambitious to make their money from creditors who need it," he said in the Wall Street Journal.
The sudden bankruptcy of Lehman Brothers September 15, 2008 has trapped some 6,500 creditors, mostly banks and insurance companies.Some estimate that the total amount owed by the bank amount to 22 billion dollars (about 17.9 billion euros). Aware that his proposal would probably not win the votes of creditors of the bank, Steve Pearson said that the consensus approach would be adopted only if 90% of unsecured creditors gave their consent.
In addition, the Financial Times reveals that Ernst & Young is under investigation in the United Kingdom on the audit that the firm conducted at Lehman Brothers before its bankruptcy. Ernst & Young has announced that it was cooperating and he reaffirmed that "the balance sheets of Lehman this year were relatively consistent with accounting standards.
At the last conference on deficits, Nicolas Sarkozy has proposed to amend the Constitution so that at the beginning of each term government embarks on a path of reducing the public deficit. Specifically, the new executive would introduce a law framing current five years. And the statute imposes itself to the draft budget law (PLF) and the draft law on financing of Social Security (PLFSS) annually. "If the budget bill or PLFSS does not meet the defined path, they could be censured by the Constitutional Council," says one at Bercy.
Without repudiating the philosophy of the project, some members of the working group led by Michel Camdessus wish to amend it. They prefer to build a vehicle that already exists: the law of public finance program, including the second version is in preparation for the years 2011-2013.The Act defines a trajectory government deficit over three years and gives rules good governance, such as pledge new tax loopholes or tax cuts on savings elsewhere. Problem: the establishment, without consideration of the reduced VAT in restaurants has shown that the law had little weight. The idea would be to amend the Constitution so that the law needed to Multi PLF PLFSS and easy payday loans. With, as in the government's plan, the Constitutional Council, acting as a lookout. The difference with the law of framing? "The law multiannual runs over three years instead of five, which is more economically feasible.She speaks of actual deficits, while framing the law is based on structural balances, that is to say pensioners in the economy, which nobody understands, "said Philippe Marini, UMP rapporteur of the budget in the Senate.
Skip the election cycle
Another advantage: the law is part of a multi-year regular who, in 2011, is linked with the stability program sent to Brussels. One way to reduce dependence of the electoral cycle. However, some members of the Committee Camdessus have a different vision. Gilles Carrez, UMP rapporteur of the budget to the Assembly, wants only the governance rules of law binding on other multi-texts: "The deficits are too sensitive to economic trends. By cons, it must make mandatory rules of conduct. "The members have three weeks to agree before issuing their report.The question is whether the government will agree to a reappraisal.
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The last drug against heart rhythm disorders produced by Sanofi-Aventis, the Multaq, is far from unanimous. A report from the Institute of Cardiology at Cedars-Sinai in Los Angeles concluded Monday that he was ineffective. It would be even less effective than 50% compared to the generic name already used, amiodarone.
The report, based on a study of 30,000 patients treated with Multaq, indicating that the drug "should only be used as an agent of the second or third line ' cheap payday advance.
Basically, the Multaq was developed to reduce side effects of the credit, which ultimately is not the case, said the report's lead author Dr. Sabnjay Kaul. He also believes that amiodarone has an advantage in cost compared to Multaq.What stopping just over the reputation of the drug from Sanofi-Aventis, also criticized in France.
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Observed by the whole world, the trial Rio Tinto, which opens Monday in Shanghai, is the culmination of nearly a year of trade tensions between China and the mining giant Anglo-Australian Rio Tinto. This will also be a political test for Beijing, which has promised transparency.
Four employees of Rio Tinto appear from Monday for "corruption" and "theft of trade secrets": the Australian Stern Hu, head of the Shanghai office of Rio Tinto, and three of his Chinese collaborators. Upon their arrest in July 2009 in Shanghai, they were accused of stealing state secrets, that is to say, highly sensitive information on China's position at the negotiating table on ore prices iron.
Since the beginning of the Rio Tinto trade negotiations and lawsuits strangely coincide.The arrest of Hu Stern and his staff intervened when the negotiations on the price of iron ore were being ruined and one month after the rejection by shareholders of Rio Tinto increased participation of the giant China's Chinalco aluminum in the group's capital.
Partnerships in Africa
Earlier this year, announcing the end of the investigation fell when the price negotiations for the year 2010-2011 debuted without China. Like every year, the big mining groups that dominate the global market – Rio Tinto, both Anglo-Australian BHP Billiton and Brazil's Vale – agree with their key buyers – Japan, China, Europe – a price for the year starting April 1.But the mining groups have decided this time to discuss first with their Japanese buyers.
Last year, Chinese steelmakers were on a very firm position. No agreement had been reached. Steelmakers had ended up paying the market price, 80% over prices negotiated. This year, the talks heated still ahead. Miners might seek to secure increases of 50% to 90%, according to sources. Higher difficult to accept for the Chinese steelmakers.
But Rio Tinto hopes to continue its business in a country that became the main destination of its exports last year, with 24.3% of sales. The Anglo-Australian multiplies friendly gestures. A new head for China and was appointed last month. The choice of Ian Bauert is not trivial.This sinophile and sinophone was created in mid 1980 the first office of Rio Tinto Republic. For his part, Tom Albanese, CEO of the group, arrived in Beijing Sunday to attend an economic forum.
Last week, his company signed a partnership with the giant Chinese aluminum, Chinalco, for an investment in a mine in Guinea. According to the Australian press, discussions are also underway for projects in Mongolia and Australia.
